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Services
Brand Identity & Art Direction
Location
Allentown, PA
Client
Urban Residential Properties
Director & Designer
Britney Leal
A community of artfully designed lofts influenced by the Neuweiler building. The rich historic design combined with modern amenities offers an urban oasis where luxury meets space.
The Challenge
The founders of Urban Residential Property aimed to introduce a refined experience within the urban landscape of Allentown, Pennsylvania. The branding needed to feel elevated with a strong focus on community and fostering a strong sense of local connection.
Project
Logo Design + Application
Visual Brand
Brand Guidelines
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